POPULAR
POPULAR Bookstore started out as a humble Chinese bookstore specialising in the distribution, and subsequently, retail and publication of Chinese books, particularly educational materials. Since its inception in 1924, POPULAR Bookstore has served generations of Singaporeans over a century, supporting them in their ever-changing learning and reading needs. Today, it is a household name known for being the largest bookstore chain and the leader of the book business in Singapore and Malaysia, with more than 25 stores conveniently located across Singapore.
Through the years, POPULAR Bookstore remains dedicated to its mandate to promote the use and learning of Mandarin. It offers a wide selection of Chinese books in stores for all ages, encompassing toddlers, children, teenagers, young adults, and more. It also leverages the annual National Chinese Creative Reading Competition (NCCRC) — part of its iconic BookFest@Singapore lineup — to cultivate an interest in Chinese culture and in reading Chinese books through their creative interpretation of original stories, as well as to encourage the use of Mandarin daily.
With an enduring 100-year history, POPULAR has since evolved into a one-stop retail concept with a comprehensive range of products for the whole family and will continue to strive alongside the local community for years to come.
For more information on POPULAR, please visit: https://www.popular.com.sg/
大众书局以一间朴实的中文书店起家,以分销、零售和出版中文书籍为主,尤其是教科书籍。大众书局自1924年成立以来已走过了一个世纪,服务了世世代代的国人并满足了他们对学习与阅读的需求。今时今日,大众书局已于新马两地成为了最大规模的连锁书店,是个家喻户晓的品牌,更是零售书业的领导者。就新加坡而言,大众书局就拥有超过25家零售店,位置遍布全岛,地点便利。
多年来,大众书局致力于促进国人对于中文的日常使用和学习。大众书局于零售店内为各个年龄阶段提供多样化的中文书籍,包括幼儿、儿童、青少年、年轻人等。大众书局也凭借一年一度的全国学前及小学创意阅读比赛,让幼童通过对原创故事的创意诠释而培养他们对中华文化和阅读中文书籍的兴趣,并鼓励幼童在日常生活中多使用中文对话。全国学前及小学创意阅读比赛是新加坡海外华文书市的重磅节目之一。
享有百年历史的大众书局如今已发展成一站式零售概念店,为家家户户提供全面的产品种类,并将继续努力与国人携手同行。
欲知更多详情,请浏览大众书局网站: https://www.popular.com.sg/